Benduta: Bringing the Essence of Coorg Online
How ShopJets helped Benduta transform estate-grown coffee, spices, and honey into a premium digital brand.
The Story Behind Benduta
Born out of the Devi Villa Estate in Coorg, Benduta brings together the finest coffee, spices, and honey cultivated through generations of care and tradition. As demand for their produce grew, the founders wanted to create a brand that could take the authentic taste of Coorg to a wider audience.
ShopJets partnered with Benduta to design a custom Shopify store that balances storytelling, design, and functionality — giving the brand a strong digital foundation.
The Challenge
Tell a Story
Translate the estate’s authenticity and values into a digital narrative.
Design for Identity
Create a premium look that reflects Benduta’s earthy and minimal brand tone.
Build Seamless Commerce
Enable smooth operations with payments, shipping, and order automation.
Our Approach
1. Understanding the Brand Essence
We started by exploring Benduta’s story — its estate roots, audience aspirations, and visual identity. The result was a brand tone that feels natural, premium, and warm, aligned with Coorg’s serenity.
2. Designing a Story-Driven Homepage
We crafted a homepage that unfolds like a narrative — introducing Benduta’s origins, showcasing product highlights, and using warm, immersive imagery that reflects the heart of Coorg.
3. Product Photography & Visual Consistency
We guided Benduta on photography direction — ensuring natural light, earthy backdrops, and consistent presentation across coffee, spice, and honey collections.
4. Category Structure & UX Design
We streamlined the catalog into Coffee, Spices, and Honey — each with detailed product pages highlighting origin, quality, and taste. The layout ensures clarity and easy conversions.
5. Seamless Integrations & Launch
We implemented secure payments, Shiprocket shipping, and automated order management. The store was configured end-to-end to ensure a smooth launch and reliable operations.
The Outcome
A premium Shopify experience that captures Benduta’s authenticity — simple, elegant, and scalable.
“ Gayathri and the team Shopjets, Gratitude 🙏!! Your dedication to service, understanding of client requirements, perseverance and cajoling is legendary. Thank you isn't enough for what you have done for us. You have helped us uplift and showcase ourselves to the world and also encouraged us to think above & beyond. Truly appreciate the help!!.”
Project Highlights
Storytelling Design
Translated Benduta’s Coorg roots into visual narrative.
Seamless Commerce
Payments, shipping, and inventory automation setup.
Visual Consistency
Unified product photography and brand tone.
Scalable Setup
A future-ready store optimized for performance and growth.
Visual Gallery
A Digital Story Rooted in Nature
With ShopJets, Benduta turned its estate-grown legacy into a modern ecommerce brand. From the hills of Coorg to homes across India — their story now lives online.
Visit Benduta