Templates help you reuse content and designs across your email campaigns. For instance, you might create a template for your monthly newsletter to maintain a consistent look and reduce the effort of creating emails each time. SJ Email Marketing App also allows you to insert dynamic subscriber details, such as their name, into your templates.

Viewing Templates

To view your existing templates, click the Templates link in the sidebar. This will take you to the templates index page.

Creating and Updating Templates

To create a new template:

• Go to the Templates index page.
• Click New Template

Each template requires a name and a content, which must be valid HTML

Your template must include a {{content}} placeholder to inject the content of your campaign. For example, include {{content}} where you want the campaign content to appear in your template.

When you send a campaign, the content will replace this placeholder.

Placeholders

In addition to the required {{content}} placeholder, you can also use the following placeholders in your templates:

• {{email}} – Inserts the subscriber's email address..
• {{first_name}} – Inserts the subscriber's first name (if provided).
• {{last_name}} – Inserts the subscriber's last name (if provided).
• {{unsubscribe_url}} – Generates a URL for subscribers to unsubscribe.
• {{webview_url}} – Generates a URL for subscribers to view the message in a web browser.

URL Placeholders

The {{unsubscribe_url}} and {{webview_url}} placeholders generate plain text URLs. To create clickable links, you need to wrap the URL in an anchor tag. For example:

Inline CSS Styles

Many email clients ignore or remove external stylesheets or styles placed in the head section of an HTML document. SJ Email Marketing App automatically inlines all your CSS styles when the emails are sent. This means you can continue to use CSS in your templates, and the app will ensure that the styles are applied correctly in your emails.

If your template includes both CSS and inline styles, the inline styles will be preserved, and the CSS will be added to them.